Building a website probably isn’t the first priority of a hair salon, hairdresser, or barber when setting up their business. Who would look for a hair salon online? Would it really be all that beneficial?
But, what if someone’s new in your area and wants to get their hair done? Or prepare for a wedding without knowing a good salon to go to? You want your hair salon to be the first place they stumble across when they jump into Google!
The current generation lives and breathes the web, and that’s why every business, whether you run a hair salon or a pest control business, should have a good looking website to attract more business.
Developing a website may sound like a daunting task that could cost you thousands of dollars. But, things are different now. Today, you can get a fully functioning website built for less than $100. It’s all thanks to WordPress. Let’s dive in and explain how to build a stunning website for your hair salon!
Why Use WordPress?
Ever since WordPress came out 14 years ago, it’s been revolutionizing the way we build websites. It almost made the jobs of web designers obsolete.
WordPress powers up 28% of all websites on the web.
WordPress also makes it easier for you to add different types of features to your website and improve search engine visibility using WordPress plugins. For example, you can use plugins like Yoast SEO to improving your Google rankings and use WooCommerce plugin to setup a shop. There’s no need to hire web developers anymore.
Thanks to this open-source software, anyone can now setup their own website without any prior experience or web design knowledge. You can download and use the WordPress software for free for as long as you like. You only have to purchase a domain name, web hosting, and a theme for your website. Which all costs less than $100 combined.
How To Find The Right Theme For Your Salon
Once you buy a domain name and a web hosting account, installing WordPress takes only a few seconds. You can do it with a single mouse click. The difficult part is finding a great theme for your salon website.
The perfect hair salon WordPress theme should be properly coded and optimized for all types of device screen sizes with a responsive design. More importantly, it should feature a modern and an attractive design as well.
Here are a few other tips that will help you find a theme for your hair salon website.
Showcase Hair Styles In A Gallery
When someone visits a hair salon website, the first thing they’ll want to see is how capable you are of your skills. They will want to see what kind of hairstyles you specialize in and different types of work you’ve done in the past.
That’s why an image gallery is a must-have feature for a salon website. Whether it’s included in the homepage or in a separate page, your gallery should be big and bold. It should allow you to showcase the pictures or videos of your skills, hairstyles, and the friendly environment of your hair salon.
It will immediately help you establish authority and quality in the eyes of your potential customers without even having to try a sales pitch.
Describe Your Services In Detail
What type of work do you do, are you capable of handling modern hairstyles, do you do bridal hairstyles and special events? These are the type of questions your customers will search your website to find answers to. Do you have the answers?
If you picked the right theme for your hair salon website, answering these questions shouldn’t be a problem because those themes come pre-built with a services section that allows you to describe your skills and services in detail so that your customers know exactly what they can expect from your business.
Using this section, you can categorize your many different services and show more information about each and every service you offer to your customers, such as hair, nail, bridal, makeup, etc.
Setup A Booking System
Of course, a great hair salon will always be filled with customers and it will often be crowded. But, it’s also important that you don’t disappoint your customers. You can solve that problem by implementing an appointment booking system on your website.
Most themes that are designed for hair salons comes with this feature built-in. It will make things much easier for you to manage your clients without any confusions.
Whenever someone calls you or send an email, just tell them to book an appointment from your website. It’s as easy as that.
Create A Shop To Sell Beauty Products
Since you’re already promoting your website and services through social media and search engines, why not monetize your website to create an extra income stream?
(Example: Barber & Hair Salon Responsive WordPress Theme)
Use your salon website to setup a shop and sell beauty products and appliances to your visitors. This will turn your normal website into an online business. And who wouldn’t want that?
With the right theme, setting up a shop won’t be too difficult. You can use a plugin like WooCommerce to build the shop. It will take care of all the heavy work of processing payments and checkout systems for you. All you have to do is create the product pages, integrate your PayPal to receive earnings, and wait for customers to buy your products.
Using WordPress to setup your website will also mean that you take less risk when creating your website. You won’t have to worry about faulty websites that look ugly on mobile devices or checkout systems that get broken when your customers are trying to make a payment. WordPress themes and software gets updated often to fix any issues they encounter.
You’ll be amazed to see how a simple investment of $59 will allow you to build not only an online presence for your hair salon business but also to bring in more sales and grow a loyal audience as well.