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A local event that won the Good Design Gold Award! Taitung Slow Food Festival: Let each traditional food tell a new story in contemporary times Japan's Good Design Award, known as the Oscars of the oriental design industry, is one of the four major awards in the global design industry. At the awards ceremony held in November 2021, Taitung Slow Food Festival stood out from 5,835 works from all over the world, won the Best 100 (Best 100) with an award rate of less than 2%, and was selected as the top 20. Under the "Gold Award for Good Design". This is a rare work that won the gold award in a local event among all the entries. The judges praised that the Taitung Slow Food Festival is not only a food festival, but also the catering industry has gained self-confidence and learned about environmental protection and plastic reduction. The most important thing is that the Taitung Slow Food Festival's thinking on land and diet has further made this event a common place for everyone. field of study. Linking the land and food culture to create a local cuisine brand Slow Food originated in Italy. At that time, the slow food movement was launched in order to compete with the multinational fast food culture. (Clean), fair (Fair). "Quality" refers to high-quality ingredients and delicious food, and emphasizes the connection between cuisine and local culture; "Pure" means that every link from the place of origin to the table must be pure, safe and environmentally friendly; "Fairness" emphasizes that producers obtain Reasonable remuneration, consumers pay reasonable prices, and treat each other fairly and sincerely. “Slow Food Taitung Festival” has been held since 2017. When talking about its original origin, the initiator Guo Lijin said that it has to start in 2010. At that time, she undertook the government's project plan and expected to develop a public land in Huadong Circle for BOT park development. However, there were many failed BOT cases at that time. She and her team believed that setting up another BOT park would not only have insufficient market conditions at the time, but also thought about what is really needed for the development of Huadong? "If you want to help the development of the real estate industry, there must be people, and the industry will be active. Besides BOT, is there any other way to actively encourage local micro-industry, returnees, and local people... To cultivate from local resources and life?” In 2012, she assisted the Taitung County Government to win the "One Person's Origin Dining Table" project supported by the Ministry of Economic Affairs. Starting from the Taitung Rift Valley, she tried to establish the possibility of local micro-industry integration from food, and stayed in Chishang to start a business. In 2013, Jinhetang Urban and Rural Creative Consultancy Co., Ltd. was established to focus on local development issues in Taitung, and to invest in professional services for urban and rural planning and local industry cultivation. In the first year, she and her team transformed the traditional cooking competition of the peasant association into a meal event where people could sit down and eat for one to two hours, and encouraged local shop owners to participate and bring out their own things for 350 yuan. At the price, you can eat local cuisine with a story. They sent out hundreds of letters explaining the plan and held briefing sessions. The most different thing from the traditional one-off cooking competition is that they require participating stores to continue operating for a period of time after the event, and the plan will also A platform for continuous guidance on entrepreneurship and assistance in positioning and marketing. This kind of activity has been held for 4 years. Many local amateurs and mothers-in-law have created many local dishes in the process and started their own businesses, and have also cultivated many returning youths and immigrants. In 2015, they went out of simple entrepreneurial counseling and started to hold the "Seasonal Table Festival". They held a market on the footpath in front of Tiehua Village in summer, autumn and winter, which was well received. In 2017, they walked out of the Rift Valley Five. The townships turned it into a matter of the 16 townships in Taitung. With the theme of one session and one session, everyone was invited to present their own dishes, and the "Taitung Slow Food Festival" was held. In fact, it is not easy to make local ingredients and dishes form a festival where hundreds of flowers bloom. Guo Lijin said that when they first came to Taitung 10 years ago to do farm work, there were very few local specialties, and the most common food for outsiders was "bento". At that time, the consumer population was small, and the food supply was relatively poor. Most of the people who went to the east were group tourists. They mainly got on and off the bus to eat lunch, and only bicycles would go into the countryside. But when she actually entered the place, she often found that the dining tables in the local households were extremely delicious and distinctive. She smelled the opportunity of "food". The connection of one person, the knowledge of so many local shops, the local people's strengths, life experience and inheritance in the family, through the food exhibition. “One person’s dining table” advertises that one person can eat on a bicycle, or when he comes to Taitung to empty his stomach. This is a gap in Taitung’s in-depth tourism in the past, and through the process of mentoring and starting a business, many new brands are blooming everywhere. The threshold for joining the community is not high, the only condition is that it conforms to the spirit of "Slow Food", and food like the central kitchen will be rejected; Jinhetang is good at discovering the stories of the store and the ingredients, so many amateurs and mothers-in-law, through In the trial chain of starting a business, I found the confidence to create local food, but after entering the test of the consumer market, some stores automatically reduced the number of tables after becoming popular. I felt that I should not be so busy, and I wanted to spend more effort on creating and interacting with customers. on the exchange. "Slow Food" is like a golden bell, protecting a group of people who value food culture, use good ingredients, and really want to share food. Find a contemporary take on traditional food Taitung Slow Food Festival also uses a systematic and interesting way to present Taitung's rich food culture with different themes every year. For example, the "Refreshing Table" with coffee as the main character, the "Relief Table" with wine as the main character, the "Fighting Table" with seafood, or the "Reunion Table" that brings out the nostalgia and abundance of the reunion moments of various ethnic groups... 2020 In response to the epidemic in 2018, the theme of "Yongjian Dining Table" in summer is to strengthen health and wellness. In autumn, "A Kind of Table" is the main focus of Taiwan's native species and crops kept at home; in 2021, the "Children's Dining Table" with the theme of childhood taste ”, and in the fall, the “Fermentation Table” will be held under the theme of the rich fermented food in local life. Every year, it seems to talk about Taitung from a different angle, and at the same time "create" Taitung. For example, in 2017, with the theme of "meat", the "blood-flesh soup" cooked by the Amis, Paiwan, and Rukai people during the wedding banquet was the highlight dish, which was matched with the warm-bodied pig blood that was killed on the same day. All kinds of fresh pig viscera, vegetables and fruits are boiled. From the way of distributing the pork, the ingredients of the soup base, to the timing of the viscera and pig blood, they all have their own styles, fully highlighting the ethnic characteristics, and making this book only available in The traditional tribal food, which can only be eaten at the celebration, is continued through consumption power, and finds a daily place in the contemporary era, which strengthens the characteristics of Taitung.
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